Greenflower : Desember 2011

Jumat, 30 Desember 2011

[A439.Ebook] Download Ebook Lifestyle Market Segmentation:, by Ronald D. Michman

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As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies can be developed in the short term.

Viewing lifestyle market segmentation as just one aspect of an overall marketing plan, Michman links the specific strategies of this approach to the larger issues of strategic planning. The first three chapters of the book place the topics of market segmentation and lifestyle segmentation into a historical perspective, and trace the development of these marketing approaches. The next three chapters focus on group dynamics and purchasing influences, covering specific target markets such as singles, teens, the elderly, and ethnic groups. Methods for cultivating these markets through lifestyle segmentation strategies are fully discussed. In the final three chapters, lifestyle segmentation is examined in relation to the impact on consumer behavior of decision making, purchasing habits, and changing values. With its emphasis on practical application, this work will be a valuable resource for managers and other professionals in the marketing field, as well as for students in business and marketing courses.

Sales Rank: #6358611 in Books
Published on: 1991-04-30
Original language: English
Number of items: 1
Dimensions: 9.02" h x .69" w x 5.98" l, 1.15 pounds
Binding: Hardcover
232 pages

Review
"At first glance this very readable book may appear overly scholarly and technical, but it is easy to understand and covers the increasingly important technique of life-style market segmentation. The author effectively deals with the concepts of marketing segmentation; the range of marketing differences; topics related to strategies, group dynamics, purchasing characteristics, and targeting markets; and purchasing behavior and changing values as they pertain to life-styles. The work is divided into three sections. The first provides a historical perspective and an overview of the development of life-style segmentation. The next three chapters deal with group dynamics and purchasing influences, and the final three chapters address specific issues of life-style market segmentation. Appropriate for undergraduate students, graduate students, and marketing and nonmarketing managers who wish to examine this important strategy in marketing."-Choice

?At first glance this very readable book may appear overly scholarly and technical, but it is easy to understand and covers the increasingly important technique of life-style market segmentation. The author effectively deals with the concepts of marketing segmentation; the range of marketing differences; topics related to strategies, group dynamics, purchasing characteristics, and targeting markets; and purchasing behavior and changing values as they pertain to life-styles. The work is divided into three sections. The first provides a historical perspective and an overview of the development of life-style segmentation. The next three chapters deal with group dynamics and purchasing influences, and the final three chapters address specific issues of life-style market segmentation. Appropriate for undergraduate students, graduate students, and marketing and nonmarketing managers who wish to examine this important strategy in marketing.?-Choice

About the Author

RONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition, and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.

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Kamis, 29 Desember 2011

[C966.Ebook] Ebook Free National Electrical Code 2017 Handbook (National Electrical Code Handbook), by (NFPA) National Fire Protection Association

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Based on the 2017 National Electrical Code (NEC), the National Electrical Code Handbook clarifies concepts for a better understanding of the Code. It's a powerful communication tool that helps you explain the NEC to clients and others who might not have professional electrical training.

Sales Rank: #75684 in Books
Published on: 2016-11-22
Original language: English
Dimensions: 11.00" h x 8.75" w x 2.00" l,
Binding: Paperback
1306 pages

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Rabu, 28 Desember 2011

[S816.Ebook] Ebook Chemistry and Physics for Nurse Anesthesia, Third Edition: A Student-Centered Approach, by David Shubert PhD, John Leyba PhD, Sharon Niema

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With a focus on chemistry and physics content that is directly relevant to the practice of anesthesia, this text--written in an engaging, conversational style--supplies all the scientific information required for the combined chemistry and physics course for nurse anesthesia students. Now in its third edition, the text is updated and reorganized to facilitate a greater ease and depth of understanding. The addition of a third author--a practicing nurse anesthetist--enhances the clinical relevance of the scientific information. Clinical scenarios now begin every chapter, and a concluding chapter, new to this edition, provides detailed, step-by-step solutions to the book's review questions. Also included is a comprehensive list of need-to-know equations.

The third edition retains the many outstanding learning features from earlier editions, including a special focus on gases, the use of illustrations to demonstrate how scientific concepts relate directly to their clinical application in anesthesia, and end-of-chapter summaries and review questions to facilitate self-assessment. Fifteen online videos enhance teaching and learning, and abundant clinical application scenarios help reinforce scientific principles and relate them to day-to-day anesthesia procedures. This clear, easy-to-read text will help even the most chemistry- and physics-phobic students to master the foundations of these sciences and competently apply them in a variety of clinical situations.

NEW TO THE THIRD EDITION:

Increased focus on clinical relevance
Revised and updated chapters foster ease of understanding
Clinical application scenarios open each chapter
A new chapter provides guidance about calculator use and a unique problem-solving method
Detailed step-by-step solutions clarify answers to end-of-chapter problems

Comprehensive list of all key equations with explanation of symbols

KEY FEATURES:

Written in an engaging, informal style for ease of understanding
Focuses solely on chemistry and physics principles relevant to nurse anesthetists
Provides end-of-chapter summaries and review questions
Fifteen online videos enhance teaching and learning
Includes abundant illustrations that apply theory to practice

Sales Rank: #640611 in Books
Brand: Brand: Springer Pub Co
Published on: 2017-02-24
Original language: English
Dimensions: 9.75" h x 6.75" w x .75" l,
Binding: Paperback
608 pages

Features

Used Book in Good Condition

About the Author

David Shubert, PhD, is a dean in the College of Arts and Sciences at Newman University, Wichita, Kansas, where until recently he designed and cotaught the combined chemistry-physics for nurse anesthesia course with Dr. Leyba. He was inducted into the national Achievement Rewards for College Scientists (ARCS) Foundation prior to joining Newman University in 1987. Although his area of expertise lies in organometallic chemistry, Dr. Shubert has taught introductory, general, organic, analytical, and instrumental analytical chemistry, as well as biochemistry, earth and space science, general physical science, and chemistry/physics for nurse anesthesia. In 1995, Dr. Shubert was honored by his students and peers with the Teaching Excellence Award. He has worked as a chemical consultant with several local industries, including Vulcan Chemicals and BG Products. Working with colleagues from five independent colleges, and with financial support from the National Science Foundation, the Camille and Henry Dreyfus Foundation, and the A. V. Davis Foundation, Dr. Shubert has offered numerous workshops that provided training and access to modern instrumentation to high school chemistry teachers. Most recently, he was recognized by the "Wichita Business Journal" in 2014 as a Healthcare Hero. His research interests have evolved from organometallic chemistry to chemical education.

John Leyba, PhD, is a professor of chemistry and head of the Department of Chemistry and Biochemistry, University of North Georgia, Dahlonega, Georgia. Previously, he was a faculty member at Newman University for 12 years, where he served as the chair of the Division of Science and Mathematics and where he cotaught the combined chemistry-physics for nurse anesthesia course with Dr. Shubert. Dr. Leyba has extensive industrial experience in the Department of Energy Complex. He was senior scientist, senior scientist A, and principal scientist with Westinghouse Savannah River Company. In addition, he was the radiochemistry group leader for Rust Federal Services Clemson Technical Center in Anderson, South Carolina. He was also a visiting assistant professor in the Chemistry Department and adjunct assistant professor in the Department of Environmental Engineering and Science at Clemson University. Dr. Leyba was also the Denver Area director of operations for Canberra Industries. His research interests involve the rapid chemical separation and detection of radioactive materials. Dr. Leyba has won several teaching awards including the Newman University 2005 Teaching Excellence Award and two Outstanding Didactic Instructor Awards from the Newman University Nurse Anesthesia Program.

Sharon Niemann, DNAP, CRNA, is director of the Nurse Anesthesia Program, Newman University, Wichita, Kansas (since 2004). She has practiced as a certified registered nurse anesthetist since 1995 and has been employed as a cardiovascular nurse anesthetist with Anesthesia Consulting Service (Wichita) since certifying. She is a retired captain in the U.S. Army Reserve, having served overseas in spring 2001. Dr. Niemann serves on the Steering Committee, Mid-Continent Regional Center for Health Care Simulation and is a member of numerous professional organizations including the American Association of Nurse Anesthetists (AANA) and the Kansas Association of Nurse Anesthetists (KANA), where she has held numerous offices, including president and treasurer, and currently is the program chair. She was also an item writer for the Council on Certification of Nurse Anesthetists (2006-2009) and a member of Sigma Theta Tau International. Dr. Niemann has presented widely for KANA and other state and local organizations on topics such as conscious sedation, anesthesia for total joint replacement, and anesthesia for cardiovascular procedures. She teaches a variety of courses in the Newman University Nurse Anesthesia Program and is principal investigator and clinical advisor for multiple senior nurse anesthesia thesis projects. She received her Doctor of Nurse Anesthesia Practice degree at Texas Wesleyan University in 2016.

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Sabtu, 24 Desember 2011

[V103.Ebook] PDF Download The Chariot of Queen Zara (The Secrets of Droon #27), by Tony Abbott

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Galen is back, and the kids are going to need his help. But first, they have to find him! Eric and his friends soon learn that the old wizard is trapped in the city of Parthnoop, on the dark side of the moon, and only Queen Zara's flying chariot will take them there. But with genies, urn-riders, and secrets around every turn, can they reach Galen in time? Or will they be trapped in Parthnoop, too?

Sales Rank: #903646 in eBooks
Published on: 2016-02-23
Released on: 2016-02-23
Format: Kindle eBook

About the Author
TONY ABBOTT is the author of more than fifty novels for young readers, including more than thirty books in The Secrets of Droon series and two hardcover novels, Kringle and Firegirl. He was born in Ohio and now lives in Connecticut with his wife and two daughters.

Most helpful customer reviews

2 of 2 people found the following review helpful.
My Preference
By A Customer
I prefer this book better than all the other books in the series. It is exciting because Neal turns into a genie and there is lots of interesting and exciting parts to it. Their friends get trapped inside with the Urns! I am six years old.

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Horrible Ending
By A Customer
The end is horrible.I did not like young Sparr turning into evil Sparr, but I liked the pressure.I wish Ko and Gethwing died before young Sparr turned into evil Sparr.I liked the battle.

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Great book to inspire young readers!
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Great book for kids, helps them get excited for more. We read it in homeschool, loved it! We are collecting the whole series.

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Jumat, 23 Desember 2011

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Commander Alexandria Frazier headed up NASA's first deep-space mission to search for other habitable planets in distant galaxies. Where only two years have passed by for the crew of the Methuselah, fifteen hundred years have ticked by on Earth. Alex and her crew were prepared for that eventuality. What they weren't prepared for was a nuclear war and the resulting catastrophic meteor shower that sent them hurling into Earth's very distant, eerie future. Welcome to earth in the year 100,000,007 A.D. Prepare to scream.

Sales Rank: #1372042 in Books
Brand: Brand: Ellora's Cave Publishing
Published on: 2008-07-25
Original language: English
Number of items: 1
Dimensions: 8.25" h x .48" w x 5.25" l, .68 pounds
Binding: Paperback
210 pages

Features

Used Book in Good Condition

About the Author
Jaid Black is the founder and driving force of Ellora's Cave Publishing, the award-winning online source for erotic literature. She is also the founder and publisher of "Lady Jaided, " a sexy new magazine for women. Her novella "Hunter's Right" appears in the collection "Tie Me Up, Tie Me Down, " and her novel "Deep, Dark & Dangerous" is forthcoming from Pocket Books in March 2006. Vistit her on the web at www.jaidblack.com.

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62 of 69 people found the following review helpful.
With the Minority on This One
By KMont
I'm sorry to say that I'm in the minority on what I thought about "Breeding Ground" by Jaid Black. The story was boring, as another reviewer states, and I couldn't wait for the book to be over. The characters are completely unmemorable and I was disappointed to realize that I would never want to pick this book up again. I've only read one other Jaid Black book, The Possession, which I loved (correction: I also read her book The Empress's New Clothes, also very good). I resisted buying this book for a long time, but after seeing so many positive reviews on it I decided to give it a shot. I should have gone with my gut instincts. I think another reviewers thought on the similarities between Breeding Ground and Planet of the Apes/Time Machine is very close to the mark, you'll definitely get a sense of that primitive, we're not in current day earth anymore type feel. I just feel that the story could have taken to a much higher and better level if Black had just pushed it a little further. The intimate scenes were mediocre, especially by erotica standards. There's definitely something missing from this book and it turned out to be such a disappointing waste of time and money.

If you're really into paranormal/sci-fi/fantasy romance, and you like the romance more on the steamy side, try Lora Leigh, Cheyenne McCray or Lauren Dane. I'll put Breeding Ground in my giveaway box, but hope that Black comes out with some better tales in the future.

21 of 24 people found the following review helpful.
HOT!
By Alice in Wondland
When Commander Alexandria Frazier left on an intergalactic mission for NASA, she knew that when she and her crew returned some 1500 years later, that many things will have changed. However, when she returns to a post-apocalyptic planet, she has to deal with more changes that she could ever have expected. Two races inhabit this brave new world, the human-like Takuri who nourish a matriarchal society, and the reptiloid Xandi who prey on them. The king of the Xandi wants Alex - to own her, to dominate her, to turn into his plaything. What is her fate on this godforsaken world?

Wow, what a positively HOT book! OK, perhaps there is better erotica out there, but I loved this book! It has an excellent combination of hot and steamy sex and love. Plus, I did like the science-fiction angle.

So, if you want a sci-fi / erotic romance book, then this is the one for you.

(Review of Breeding Ground by Jaid Black)

17 of 20 people found the following review helpful.
amazing story
By romancereadingjunkie
This is easily one of the best books I've ever read. The suspense will have you on the edge of your seat, the romance and sex are hot and intense. The book reminds me of a cross between Planet of the Apes and Time Machine. The twist at the end will throw you for a loop! Great story, complex characters, and did I mention the highly charged ending? I hope she writes a sequel soon!

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Sabtu, 10 Desember 2011

[B860.Ebook] PDF Ebook All about words : an adult approach to vocabulary building,From Prentice-Hall

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Published on: 1966
Number of items: 1
Binding: Unknown Binding

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Kamis, 01 Desember 2011

[F586.Ebook] Ebook Free L'Enfer de Dante (Inferno) - Illustre par Gustave Dore (French Edition), by Dante

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Cette �dition portable de l’Enfer de Dante, premi�re partie de la Divine Com�die, est illustr�e des fantastiques gravures par Gustave Dor�. Son format (15,3 x 22.9 cm) n’est pas aussi petit que celui d’un format de poche ; mais pas non plus aussi grand que celui d’un livre-album. Il permet donc � son lecteur de pleinement admirer les �tonnantes gravures de Gustave Dor�, tout en �tant assez petit pour pouvoir �tre aussi facilement transport� que la premi�re �dition d’un roman.
Sa traduction en fran�ais a �t� r�alis�e par F�licit� Robert de Lamennais, que beaucoup tiennent pour la meilleure de toutes, tout en �tant accessible � un large public. La pr�sentation en prose est respect�e dans cette �dition. Mais il ne s’agit pas d’une version en vers, puisque la versification d’une traduction nuit toujours grandement � la parfaite compr�hension de ce qu’a voulu dire l’auteur. Ses lignes ne sont pas num�rot�es non plus.

Une introduction historique et technique, enrichie d’illustrations et de sch�mas, permet au lecteur n�ophyte de pleinement comprendre comment Dante d�composait l’Enfer en "cercles" et autres myst�rieuses "bolges". Celui-ci trouvera �galement un texte enrichi de plus de 500 notes explicatives, religieuses et historiques. Pour les rendre plus imm�diatement accessibles et �viter de fastidieuses all�es et venues durant la lecture, elles sont plac�es en bas de pages, et non en fin d’ouvrage.

Sales Rank: #4289533 in Books
Published on: 2014-10-03
Original language: French
Number of items: 1
Dimensions: 9.00" h x .58" w x 6.00" l, .0 pounds
Binding: Paperback
254 pages

About the Author
Dante Alighieri (c.1265 1321) is the author of "The" "Divine Comedy", a masterpiece of world literature.

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